Shooting wurde von der Deutsche Wohnen beauftragt. Rechte wurden an verbundene Unternehmen übertragen. Modelrechte nur für 5 Jahre (bis 14.06.2026).

Business Philosophy

We are committed to our society, our owners and our employees, but most of all to our tenants. That is why they are always the central focus of our work.


We bear social responsibility

As a residential real estate company, Vonovia is part of society. That’s why our activities are never focused exclusively on financial aspects, but also take social factors into account.

We are aware of the special role that we play. As a service provider and the provider of apartments for around one million people in Germany, our focus is on our tenants and their needs.

That’s why we maintain our buildings, attach great importance to good technical equipment and actively participate in shaping our neighborhoods. It is also why we are committed to offering contemporary apartments and developing services that offer better quality of living. And that’s why we are also addressing a social issue that is particularly important at the moment: the construction of new apartments.

But that’s not all, not by any means. We are committed to the principles of the social market economy and profitability and take responsibility for safe, good and affordable housing.
We communicate with our tenants as equals. We treat them fairly and equally and take care of their worries, needs and desires. Our rental prices are based on the usual local rents and – if available – on the qualified rent indices. We do not systematically convert apartments into condominiums in order to sell them.

Eröffnungsfeier des Conciergebaus am Gerlachweg in Doretmund Westerfilde.

We promote community

We work with municipal administrations, social associations, churches, neighborhood initiatives, neighborhood and sports clubs and many other actors to support community spirit in our neighborhoods, because community is exactly what ensures a safe and attractive living environment. We offer help and social counseling to the people in our neighborhoods or connect them to these services – especially when it comes to protecting our tenants from losing their apartments, for example, because of rent arrears.

For us, promoting community also means offering affordable housing to broad sections of society. More than half of our tenants are people with low and middle incomes; they are craftsmen, skilled workers, employees, civil servants and self-employed individuals

Objektfotos von Neubau- und Aufstockungsobjekten in der Knorrstraße im Gallusviertel in Frankfurt am Main

We build affordable homes

Germany needs new apartments. Especially in its major cities, which are growing at an above-average rate. Vonovia is taking action and contributing to the construction of new housing.

We do not speculate with land for construction or with building permits but build new homes as soon as possible after obtaining a building permit. Wherever possible, we take advantage of public subsidy programs to build affordable housing. Our experience in social housing construction and our knowledge of cost-effective construction are valuable for this.

For example, we use innovative processes such as serial construction, in which prefabricated parts ensure shorter construction times and lower exposure to dust and noise on the construction site. We are also attempting to further limit rising construction costs by pooling purchasing resources and carrying out services that we provide ourselves.

NUTZUNGSRECHTE: Räumlich uneingeschränkt für alle Medien außer TV & Kino / Nutzungsdauer bis 31.12.2026

We modernize our apartments

We are continuing to develop our homes in a modern and sustainable way. After a modernization, we increase rents by a maximum of two euros per square meter. That also goes for areas in which the current legal situation would allow three euros per square meter. If our tenants want additional modernization and accept a higher allocation for passing on costs, we comply with their wishes.

We announce major modernizations, conversions and new construction projects at an early stage so that our tenants, as well as city councils, local politicians, social associations and other important interest groups on site are fully informed.

This is why we talk to our tenants as early as possible about how rents can increase as a result of modernization and how ancillary expenses can be reduced. With those who worry that they will no longer be able to afford the rent after a modernization, we often find a permanent solution through personal discussions before construction begins.

The general rule is that we want our tenants to be satisfied and live with us for the long term.

NUTZUNGSRECHTE: Räumlich uneingeschränkt für alle Medien außer TV & Kino / Nutzungsdauer bis 31.12.2026

We redesign our apartments

Our society is getting older. More and more people in Germany are senior citizens.

That’s why we convert at least every third existing apartment that is newly rented to be senior friendly and ensure that vacant apartments are refurbished and spaces are redesigned to be fully accessible.

We do not want our tenants above the age of 70 to have to worry about their livelihoods due to rising rent levels. We really don’t want them to lose their homes with us. That’s why we offer them a guarantee that their apartment will continue to remain affordable even if the standard local comparative rents change. We support tenants who feel that their apartment is too large and would like to stay in their neighborhood, for example, by switching apartments.

In addition, we build and design existing apartments in a way that even groups with special needs – such as people with dementia – can feel at home here.

Vonovia Carsharing Autos auf ihren Stellplätzen sowie ein Vonovia Elektroauto an der Ladestation im Eltingviertel in Essen.

We support climate protection

Buildings make a major contribution to CO2 emissions. That is why we support the climate protection goals of the German government. We can achieve these goals by refurbishing our buildings with a focus on energy consumption – for example, by installing thermal insulation and highly efficient heating systems. But that costs money. We know that many people have their limits when it comes to being willing and able to pay more in rent. That’s why we refurbish and modernize with a sense of proportion.

When constructing new buildings, we also take into account the wishes of our tenants regarding mobility. That’s why we are committing to installing charging stations for electrically powered vehicles and to promoting car sharing.

Download Material Business Philosophy

The Business Philosophy is available for download in the following languages: German, English, French, Russian, Arabic und Turkish.

Social, political and legal circumstances change, so we reserve the right to make adjustments to our business philosophy.

This might also interest you

Jubiläumsfrühstück Bremen

About us

As Germany’s leading residential real estate company, we provide homes to over one million people. 

To our Corporate Website

Mission statement

Mission statement

Particularly in times when the world is turning faster than ever, we believe that housing should be made better for as many people as possible. This is what we have been trying to do for over 100 years.

To our Corporate Website