At the beginning of the 2010s, satisfaction among many tenants had plummeted. Vonovia's predecessors responded by adapting their strategies and improving their contact with their customers. Private equity firms increasingly withdrew. This development, together with takeovers and mergers, led to the creation of Vonovia.
2011: Foundation of Deutscher Technischer Gebäudeservice, the German Annington's own craftsmen's organization.
The digitization campaign of 2009 was only partially successful: Too much outsourcing, too great a distance to the customer, tenants' dissatisfaction, renovation backlogs and information losses were just some of the consequences. The company took countermeasures and in 2011 founded its own craftsmen's organization, Deutscher Technischer Gebäudeservice (today: Vonovia Technical Service). By 2013 alone, some 1,000 new employees had been hired to improve local customer service.
That same year, Deutsche Annington entered into a partnership with Deutsche Telekom to equip around 171,000 properties with an expanded TV offering and a connection to the fiber-optic network.
2013: Deutsche Annington goes public, admission to S-Dax and withdrawal of investor Terra Firma
As a result of the global financial and economic crisis, Deutsche Annington had to implement debt consolidation measures. At the same time, these measures prepared Deutsche Annington for their long-planned IPO. In July 2013, the company went public and was listed on the S-Dax that same year. However, the main owner Terra Firma did not feel its expectations were fully met and announced its withdrawal from the company in 2014.
2014: Turnaround year for GAGFAH and Deutsche Annington
2014marked a year of significant change for GAGFAH and Deutsche Annington: The respective main owners, Fortress and Terra Firma, withdrew from their shares. This gave both housing companies more entrepreneurial freedom.
Deutsche Annington was admitted to the M-Dax in the same year.
2015: Merger of Deutsche Annington with GAGFAH
"With this merger, we want to become the leading company on the German housing market with a European scale and based in North Rhine-Westphalia, which is more profitable and more competitive." Rolf Buch, then CEO of Deutsche Annington, describing the goal of merging Deutsche Annington and GAGFAH into a single housing company.
That same year, the largest European housing group was renamed Vonovia and included in the Dax 30.
2017/18: First steps on international markets and opening of new Vonovia corporate headquarters in Bochum
In 2017, Vonovia acquired the Austrian conwert with 24,500 dwellings and in the following year, the Austrian Buwog with 49,000 dwellings.
Vonovia's new corporate headquarters were officially opened in the summer of 2018.